When we started iSPOT we were eager to report on all the online video ads that are playing, but video plays practically everywhere now, with mobile providing the biggest opportunity. There are more mobile phones in operation than computers and TVs, too, so it stands to reason that marketers will go there. We’ve reported on the problems with mobile video, from a lack of video enabled phones to carrier plans that charge users to receive videos. But resourceful companies will find a way and The Coca-Cola Company has done it with Sprite Yard, a mobile community that offers a wealth of services and content, including webisodes starring the Lymon characters. We tell the Sprite Yard story in this week’s iChat which features a riveting conversation with Shelley DeVilliers, The Coca-Cola Company’s director, Global Brand Management of the Sprite brand team.
We go to Canada where our iSPOT of the Week takes place. It’s an animated spot that promotes worker safety, gory and infused with blood, which is a good way to get the message across to young workers. The spot is part of a campaign for the Workplace Safety and Insurance Board of Ontario that teamed Canadian agency, DRAFTFCB/Toronto, with an American animation studio, J.J. Sedelmaier Productions.
So drink a Sprite, stay safe at work and make sure to contact us with news that’s relevant to the broadband video advertising community.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
