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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1123 Views
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    When we started iSPOT we were eager to report on all the online video ads that are playing, but video plays practically everywhere now, with mobile providing the biggest opportunity. There are more mobile phones in operation than computers and TVs, too, so it stands to reason that marketers will go there. We’ve reported on the problems with mobile video, from a lack of video enabled phones to carrier plans that charge users to receive videos. But resourceful companies will find a way and The Coca-Cola Company has done it with Sprite Yard, a mobile community that offers a wealth of services and content, including webisodes starring the Lymon characters. We tell the Sprite Yard story in this week’s iChat which features a riveting conversation with Shelley DeVilliers, The Coca-Cola Company’s director, Global Brand Management of the Sprite brand team.
        We go to Canada where our iSPOT of the Week takes place. It’s an animated spot that promotes worker safety, gory and infused with blood, which is a good way to get the message across to young workers. The spot is part of a campaign for the Workplace Safety and Insurance Board of Ontario that teamed Canadian agency, DRAFTFCB/Toronto, with an American animation studio, J.J. Sedelmaier Productions.
        So drink a Sprite, stay safe at work and make sure to contact us with news that’s relevant to the broadband video advertising community.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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