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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1156 Views
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    The latest Internet TV offering comes from Sony Pictures Television and MySpace, with shortened versions of classic TV shows playing online. And they play with shortened ads, too, five-second spots that RPA created for the Honda Fit last year that are being reused with the new SPT/MySpace venture. We’re sorry to see there was no new creative for this exciting new platform, but we’re happy that five second spots are being used … another example of how shorter ads work best online.
        Which reminds us of last week’s Online Publisher Association’s “Frames of Reference: Online Video Advertising” study, which stated that :30s work best online. We beg to differ and wonder how they actually generated that data.
        We attended the Web 2.0 & Madison Ave. Summit in New York last week and met Doug Perlson, CEO of TargetSpot, who made a presentation during the session on media buying. We called Perlson for a long interview the following day and it’s this week’s iChat, an interesting conversation on Internet radio advertising, which TargetSpot will begin selling in July.
        Turn off your Internet TVs. Turn off your radios. And contact us with news from your companies.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    “Se7en” Turns 30, Gets A Special Restoration From David Fincher For Its Re-Release

    Friday, January 3, 2025

    For David Fincher, seeing “Se7en” in 4K was an experience he can only describe as harrowing. That or a high school reunion.

    “There are definitely moments that you go, ‘What was I thinking?’ Or ‘Why did I let this person have that hairdo’?” Fincher said in a recent interview with The Associated Press.

    He’s OK with the film being a product of its time in most respects. But some things just could not stand in high-definition resolution.

    “It was a little decrepit, to be honest,” said Fincher. “We needed to resuscitate it. There are things you can see in 4K HDR that you cannot see on a film print.”

    Ever the perfectionist, he and a team got to work on a new restoration of the film for its 30th anniversary re-release. This weekend the restored “Se7en” will play on IMAX screens for the first time in the U.S. and Canada, and on Jan. 7, the 4K UHD home video version will be available as well.

    The dark crime thriller written by Andrew Kevin Walker and starring Brad Pitt and Morgan Freeman as a pair of detectives looking for a serial killer was somewhat of a career-reviver for Fincher, whose directorial debut “Alien 3” had not gone well. “Se7en” was not a sure thing: It was made for only $34 million (and only got that when Fincher managed to persuade studio execs to give up $3 million more). But it went on to earn more than $327 million, not accounting for inflation, and continues to influence the genre.

    Fincher has over the years overseen several restorations of the film (including one for laser disc) but decided this needed to be the last. It’s why he insisted on an 8K scan that they could derive the 4K from. He wanted to ensure that it wouldn’t have to be repeated when screens get more... Read More

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