According to Andrew Keen, Web 2.0 is a destructive force in America, because the prevalence of user generated content is threatening traditional media. His book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture, is a shocking read, but what does it have to say about broadband video advertising? iSPOT finds out with a fasincating conversation with Keen in this week’s iChat.
Many of us honored America on July 4th with fireworks. Unilever offered its own fireworks online, with a new webisode series devoted to American cooking, which began with a segment on hot dogs, a traditional food we frequently eat on the holiday. “In Seach of Real Food,” which plays at Yahoo! Food, is Unilever’s latest webisode endeavor, but we’re sure there will be more to come from the company that has taken the lead in this form of video advertising.
How does a company compete with iTunes to market a digital music player? Microsoft Zune has developed a website that plays original films, including “Dogfight,” our iSPOT of the Week that features an animated encounter of two fighter planes that ends in beautiful harmony.
We love hearing from readers about news from their companies and the new cutting edge video advertising they’re involved in. What’s new at your company?
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot