With all the controversy over broadband video ad formats, from the continued dominance of pre-roll to YouTube’s new overlay format (that didn’t originate with YouTube, of course), Internet TV could provide the best opportunity for intriguing new formats, as witnessed by the first campaign Nextnewnetworks.com has introduced for Lionsgate. To promote a new film, the company, which offers 14 channels of Internet TV content, has integrated the theme of the movie into three channels, providing a blended ad package that mixes the integrated units with traditional ones that play at the other channels. Please read the news story in this week’s iSPOT and ask yourself, is this the way broadband video advertising can be successful?
We look to YouTube for our iSPOT of the Week where Lavalife is running a video based on a humorous outtake from a TV shoot, where an actor mispronounced the word ‘orgasm.’ (Don’t worry, it’s not X-rated.)
We delve into mobile for iChat where an analyst from ABI Research discusses the integration of video advertising with a variety of telephony services from the carrier’s perspective.
We hope you had a nice Labor Day. This editor ran a 20K road race and his legs are sore.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot