Last week’s iStat story concerned local online video ad spend, and its growth has been frequently charted in research reports. This week, iSPOT covers what is perhaps the biggest local online video ad venture yet, Hearst-Argyle’s HighSchoolPlaybook.com, a social networking site associated with the company’s local TV stations that is playing pre-roll, mid-roll and post-roll ads for major advertisers in local markets across the country.
The venture is significant because Hearst-Argyle is a national company with 29 local TV stations, a major player in the local media market that can command big ad dollars for this online venture. The iSPOT of the Week is a video for Zafu.com, a bra-fitting website, that focuses on an encounter between the company’s research scientist and a woman who takes offense at being asked about her breasts.
Our iChat features Jason Glickman, CEO of Tremor Media, who explains the advantages of using an ad network to buy video ads.
Keep us posted on the important news at your companies and creative broadband video advertising projects.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot