Last week’s iStat story concerned local online video ad spend, and its growth has been frequently charted in research reports. This week, iSPOT covers what is perhaps the biggest local online video ad venture yet, Hearst-Argyle’s HighSchoolPlaybook.com, a social networking site associated with the company’s local TV stations that is playing pre-roll, mid-roll and post-roll ads for major advertisers in local markets across the country.
The venture is significant because Hearst-Argyle is a national company with 29 local TV stations, a major player in the local media market that can command big ad dollars for this online venture. The iSPOT of the Week is a video for Zafu.com, a bra-fitting website, that focuses on an encounter between the company’s research scientist and a woman who takes offense at being asked about her breasts.
Our iChat features Jason Glickman, CEO of Tremor Media, who explains the advantages of using an ad network to buy video ads.
Keep us posted on the important news at your companies and creative broadband video advertising projects.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More