iSPOT’s lead story this week reports on the September 24 opening day of The IAB’s (Interactive Advertising Bureau’s) MIXX Conference & Expo featuring revelatory information about the advances of digital media. We report on two of sessions that demonstrated how content is moving to new platforms, including mobile, and how virtual worlds like Second Life will provide marketing opportunties.
One comes away from the conference with an eery sensation that the world is changing. It’s Web 3.0 now, with the web morphing beyond the computer, and virtual worlds replacing the everyday reality we thought our lives were based on.
And where does this leave video advertising? Of course there were discussions at the conference about it, too, with general perceptions of its growing popularity amidst concerns about the way it is priced and the formats it runs in. Of course these are the problems video advertising had from the get go. Will they still apply in the virtual world?
Please continue to send us news from your companies and information about great broadband video ads. And if you’re a Second Life avatar, we’d like to hear about the virtual work you’re doing.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot