iSPOT’s lead story this week reports on the September 24 opening day of The IAB’s (Interactive Advertising Bureau’s) MIXX Conference & Expo featuring revelatory information about the advances of digital media. We report on two of sessions that demonstrated how content is moving to new platforms, including mobile, and how virtual worlds like Second Life will provide marketing opportunties.
One comes away from the conference with an eery sensation that the world is changing. It’s Web 3.0 now, with the web morphing beyond the computer, and virtual worlds replacing the everyday reality we thought our lives were based on.
And where does this leave video advertising? Of course there were discussions at the conference about it, too, with general perceptions of its growing popularity amidst concerns about the way it is priced and the formats it runs in. Of course these are the problems video advertising had from the get go. Will they still apply in the virtual world?
Please continue to send us news from your companies and information about great broadband video ads. And if you’re a Second Life avatar, we’d like to hear about the virtual work you’re doing.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
California Gov. Newsom Signs Laws To Protect Actors Against Unauthorized Use Of AI
California Gov. Gavin Newsom signed off Tuesday on legislation aiming at protecting Hollywood actors and performers against unauthorized artificial intelligence that could be used to create digital clones of themselves without their consent.
The new laws come as California legislators ramped up efforts this year to regulate the marquee industry that is increasingly affecting the daily lives of Americans but has had little to no oversight in the United States.
The laws also reflect the priorities of the Democratic governor who's walking a tightrope between protecting the public and workers against potential AI risks and nurturing the rapidly evolving homegrown industry.
"We continue to wade through uncharted territory when it comes to how AI and digital media is transforming the entertainment industry, but our North Star has always been to protect workers," Newsom said in a statement. "This legislation ensures the industry can continue thriving while strengthening protections for workers and how their likeness can or cannot be used."
Inspired by the Hollywood actors' strike last year over low wages and concerns that studios would use AI technology to replace workers, a new California law will allow performers to back out of existing contracts if vague language might allow studios to freely use AI to digitally clone their voices and likeness. The law is set to take effect in 2025 and has the support of the California Labor Federation and the Screen Actors Guild-American Federation of Television and Radio Artists, or SAG-AFTRA.
Another law signed by Newsom, also supported by SAG-AFTRA, prevents dead performers from being digitally cloned for commercial purposes without the permission of their estates. Supporters said the law is... Read More