This week’s iSPOT involves several stories that feature games and gamers…One story is about videos used to promote Xbox Halo 3 and Sega Rally Revo. The videos are markedly different, the Halo 3 a dramatic piece spanning the scene of a cataclysmic war and the Sega videos focusing on two dim babes who know nothing about rally driving. The humorous Sega videos will make you laugh and the Halo piece provides interesting details about how it was shot with motion control camera rigs outfitted with snorkle lenses.
Movie studios are among the biggest users of video advertising, playing trailers for new releases across the web. A new eMarketer study reviewed in our iStats section provides information on the industry’s increased digital spending with details on some new uses of video beyond standard trailers.
This week’s iChat features Podaddies, a new video ad network that focuses on podcasts. We chat with the company’s founder and CEO Nate Pagel, who provides information on the growing use of podcast advertising.
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Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
