With almost half the world’s population tuning in to the 2018 world football event, high-resolution and reliable, live video of the games was critical to broadcasters throughout the globe. Some of the worlds’ premier public broadcasters trusted FOR-A to deliver the most pristine imagery in a multitude of formats to fervent fans watching the quadrennial event.
Broadcasters in Japan, Korea and the European continent deployed FOR-A technology to ensure audiences all over the globe received glitch-free views of the entire contest.
Four FOR-A FRC-9000 4K/HD frame rate converters or HD and SD signal conversion one FOR-A MFR-8000 4K/8K routing switcher were used by European broadcasters to supply properly formatted, live coverage.
A premier Japanese broadcaster went with six FRC-9000 frame rate converters for error-free live broadcasts of the month-long contest from Russian to its viewership in Japan.
A broadcaster in Korea selected a total of 18 FRC-9000 frame rate converters for its coverage, with two of the converters being used within a 4K production system, and the remaining providing conversions within an HD system.
“This is the ultimate test for our frame rate conversion technology,” said Takaaki Imoto, sr. general manager of FOR-A Overseas Sales & Marketing Division. “The world football event is one of the most prestigious sporting events covered by broadcasters all over the world. There are many conversions that must be done live to get the properly formatted signals to their destination. It’s a complex task that FOR-A makes look easy for our customers. We congratulate these broadcasters for their spectacular world football event coverage.”
The FRC-9000 4K/HD frame rate converter supports 3G, HD and SD. It provides SD to 3G/HD up conversion; interlace to progressive conversion; conversion with motion compensated processing; optional 4K (UHD, SQD/2SI) support; and simultaneous conversion of two-channel video inputs.
MFR-8000 4K/8K routing switcher features an expanded matrix of up to 256 inputs/256 outputs in a 16U frame. It has a 12G-SDI I/O and gearbox support. It supports 3G-SDI(Level A/B), HD-SDI, SD-SDI and ASI signal input/output with automatic signal type detection.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More