Creative media company Alkemy X has added Brittany George and Maria Allen as, respectively, manager of TV & digital content, and controller.
George will work alongside EVP of TV & digital programming Andy Singer–former Travel Channel GM who joined Alkemy X this summer–to develop original content. Alkemy X’s most recent title in this division is season two of “Unique Rides” on the upscale men’s cable network Velocity. In the show, world-renowned automotive designer and host Will Castro builds customized cars for celebrity clients.
George previously worked at Leftfield Entertainment, which produced FOX’s “American Grit”; History’s “Alone” and “Pawn Stars”; and Bravo’s “Real Housewives of New Jersey.” During her tenure with the company, she developed original content for Discovery, MTV, History, Animal Planet, Lifetime, Snapchat and Vevo, among a variety of cable networks and digital platforms. George was also integral to the growth of Riot Creative, a subsidiary of Leftfield, as well as program development for eight of its other brands. A Marist alumna, George broke into the professional ranks as an executive assistant at ITV and Leftfield Pictures. Her first taste of the entertainment business was college internships for “Live With Kelly and Michael” and “The Dr. Oz Show.”
Allen spent the past three years working at NBC Sports Group in Connecticut, during which she served in two different roles: as manager of financial reporting, she was responsible for all financial activity related to NBCSN, NBC Broadcast, and the NFL; as accounting manager at NBC Sports, she was responsible for all Sports Regional Networks.
Prior to the Comcast/NBC merger, she was an accounting supervisor for Comcast SportsNet and the American Board of Internal Medicine, respectively, in Philadelphia. During her nine years with Comcast/NBC, Allen’s responsibilities spanned annual budgeting, long-range planning, forecasting, audits, and monthly close cycles.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More