Independent global production network Stink Films has announced that director and photographer Britt Lloyd will be joining its Stink Rising roster for commercials, branded content and music videos worldwide. This marks her first time as part of a production house roster.
A former assistant of noted British fashion photographer Nick Knight, founder and director of SHOWstudio.com, Lloyd has refined her craft as a director and photographer, working for brands such as Maison Margiela, Nike, Tom Ford, Burberry, Chanel, Valentino, Armani and Equinox and artists and institutions such as Rambert, Kanye West, and CHIC. Lloyd’s work has been featured in publications and platforms such as King Kong Magazine, SHOWstudio, V Magazine, Paper and Brick Magazine.
Lloyd said “I’m at the very beginning of my career and incredibly excited to realize my dreams and creative projects. I’m enthusiastic to collaborate with other new and emerging talents, to push boundaries and pioneer groundbreaking work. Stink are innovative and open minded, encouraging as well as supportive of new approaches to filmmaking; I can’t think of a better place to embark on this journey than with Stink Rising!”
London based, British-born Lloyd finds filmmaking and photography the perfect mediums to explore themes of power, movement and the grace of human form; the muscle, the tendon, the sinew are her passion, but also her starting point. Lloyd aims to reach beneath the surface and veneer of her subjects to reveal an elegant vision of masculinity and strength that exists in everything around us–from a twisted and gigantic piece of iron to cities of modernity to the crash of waves against rocks. In her work as in her life, Lloyd strives to catch the beauty of the world in all its power and magnificence, capturing this energy in all her visual work.
Hannah Bellil, global head, Stink Rising & Music Video, said of Lloyd, “Her and I first worked together years ago on fashion film projects at SHOWstudio and it’s been wonderful watching her career evolve; having an opportunity to now take things to the next level together is exciting. Britt’s exquisite eye for detail and her technical prowess really is a testament to the vast body of work already behind her. We look forward to translating her artistic sensibility into a commercial space”.
Lloyd’s recent work includes the launch of the R-EA collection; and Emporio Armani Illustrates Intricate Manufacturing Process Through Dance, A dialogue between bodies, objects and spaces. The Lloyd-directed HYPEBEAST campaign was released last month.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More