Award-winning composer and executive creative director Brian Flores has launched Fresh Squeezed Music, a Dallas-based company that will partner with agencies, brands and production companies to create everything from original scores and custom sound design for a wide variety of content, to music licensing with custom curated playlists.
Flores–who had formerly served as ECD/partner at BREED music in Dallas–teams in the new venture with long-time friend and collaborator, executive producer Kathy Whitbeck. Most recently Whitbeck has been active in the postproduction space, freelance exec producing for Checkmate Edit and Spot Welders.
Fresh Squeezed Music just wrapped a project for D3/PepsiCo. The shop is currently working on music and audio branding for two commercials promoting Just Bare and a single spot for its parent company, Pilgrim’s Pride. Upcoming projects include AT&T and JCPenney.
During his tenure at BREED which started in 2010, Flores has turned out work that has won Clios, Tellys, ADDYs and Webby recognition. He also served as creative director for BREED on the music for The Fantastic Flying Books of Mr. Morris Lessmore, which won the Best Animated Short Film Oscar in 2012.
Flores brings to Fresh Squeezed 30-plus years experience as a composer and creative director. Whitbeck has more than 20 years experience as a producer on the agency, postproduction and music sides of the business.
Among Flores’ past collaborators is Bill Cochran, creative principal at The Lerma Agency, who related, “I’ve worked with Brian on countless occasions and, every time, he’s knocked it out of the park. Brian always provides a solid range of options–each track well thought out and conceptually on point. Also, Brian is just a blast to work with. His enthusiasm is infectious.”
For the team at ad agency Dieste, which has collaborated with Flores on brands including Pepsi, Gatorade, Sierra Mist, Hyundai, Nissan, Nationwide Insurance and AT&T, group creative director Benjamin Jara said, “Brian is our go-to guy when we need music for our award-winning work. But most importantly, he’s a great person who I’m always happy to work with.” EP John Costello added, “The talent level and passion to create music that Brian brings is outstanding. We are looking forward to working with Brian’s new music house Fresh Squeezed Music.”
Fresh Squeezed Music is represented by Alyson Griffith of AG Reps.