Brian DiLorenzo, director of broadcast production at Fallon Worldwide in Minneapolis, will be joining BBDO next month in the brand new role of executive director, content, BBDO North America. In this new capacity, DiLorenzo will be reunited with David Lubars, BBDO North America’s chairman/chief creative officer, whom he worked with on the famed BMW Film Series at Fallon. DiLorenzo’s charge will be to help spearhead BBDO’s foray into all areas of content, working in concert with Hollywood, mobile and digital carriers, and the production community, among others.
“This is a position for which there is no precedent,” contended Lubars. “Our goal is to create the world’s most compelling content. Doing that requires a trailblazer mentality. Brian is that kind of person. We worked together on BMW Films and, more recently, Amazon Theater. His head is wrapped around content-based work. We’re ecstatic that Brian has agreed to join BBDO in this new role.”
Lubars added that DiLorenzo’s role “is separate and apart” from BBDO’s commercial production department, which continues under the leadership of Regina Ebel as director of TV production.
DiLorenzo joined Fallon Worldwide in 1998 as a producer, overseeing production on television campaigns for such clients as BMW, PBS, Citibank, Lee Jeans and Holiday Inn. He also produced several integrated and Internet-based campaigns, most notably Lee Jeans’ Buddy Lee “Play the Game” effort and the second season of the BMW Film Series. In ’03, DiLorenzo was promoted to director of broadcast production, where he partnered with Lubars to produce Amazon Theater. Most recently, he was the executive producer of “Brawny Academy,” a reality show produced for Georgia Pacific. The program debuted this month.
Prior to joining Fallon, DiLorenzo worked on several independent features as an associate producer. He was a founding member of the Independent Feature Project/North and served as an assistant director for the music performing artist, Prince. He has worked on the production house side of the business as well, serving as an executive producer at Dublin Productions in Minneapolis.
“Marketing and entertainment have coexisted in many forms for a long time,” said DiLorenzo. “What’s become complicated is connecting to the right audience at the right place and knowing how to best motivate them to tune in. My focus will be producing under new collaboration models, utilizing the best talent and resources, while also achieving desired business results.”
DiLorenzo represents the latest hire by Lubars as he seeks to transform BBDO into a “21st century version of a kick-ass ’60’s agency.” Since arriving in ’04, Lubars has brought on board such recognized and diverse senior creative talents as executive creative directors Jimmy Smith and Greg Hahn, senior creative directors David Carter and Kara Goodrich, and Craig Duffney, who heads up the agency’s new design capability. He has also promoted from within, increasing roles and responsibilities for Bill Bruce, who was named chief creative officer of BBDO New York, and Susan Credle, who was made an executive creative director.
