SVP/executive producer
The Martin Agency
1) Find the relatable human truth in each idea and work with the agency to build the narrative around it. Storytelling is more than just commercials, so don’t shy away from extensions beyond the spot. Be sure you’re working with a production company that embraces smaller budget ideas with as much care and craft as larger jobs. Finally, be approachable, and easy to work with. Great relationships happen when agency and client know their best interest is foremost in your mind.
2) Be fully invested in what you produce, no matter how large or small. When you’re emotionally involved in an ideas success, you work harder to overcome challenges. There’s something to learn from every production, be sure you identify and grow from it. Producers work through tons of details at once, and only a handful of those are truly important. Focus on positive outcomes for the things that make the work the best it can be. In the end, that’s all that matters.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More