CLIENT
International Dairy Queen.
PRODUCTION CO.
Tate USA, Santa Monica.
Richard Sears, director; David Claessen, DP; David Tate, executive producer; Hugh Bacher, producer; Mark Fetterman, line producer. Shot on location in Vancouver, B.C.
MacGuffin Films, New York.
Michael Somoroff, director/DP; Sam Wool, executive producer/line producer. Shot on stage at MacGuffin Films.
AGENCY
G-Whiz, New York.
Rob Jacobson, creative director; Dominic Orologio, art director; Ted Cohn, creative director/copywriter; Elise Kleinman, producer; Stephanie Gottlieb, assistant producer.
EDITORIAL
Breathe, New York.
Andy Jennison, offline editor; Steve Theiss, assistant editor; Kenny Pedini, executive producer.
POST
Breathe Editing.
Andy Jennison, online editor.
Moving Images, New York.
Milan Boncich, colorist.
VISUAL EFFECTS
Coda Visual Effects, New York.
Paul Agid, creative director/composite artist; Evan Sanyour, executive producer.
AUDIO POST/
SOUND DESIGN
Penny Lane Studios, New York.
Joe Miuccio, mixer/sound designer.
THE SPOTS
Three spots illustrate the point that "You never know when DQ is gonna hit you with something new." In "Scream" (:30/:15), two boys leave their camp for a walk in the woods where they find themselves being chased by a monster. The boys come to a screeching halt when they run right into an oversized DQ logo. The ad features footage of DQ’s Oreo Scoopables treat. In "One on One" (:30/:15), two kids—one somewhat larger than the other—play a game of hoops. Eventually the shorter player outmaneuvers the tall guy and makes a break for the basket, only to smack into the DQ logo; the ad features the Cotton Candy Blizzard. And in "Skateboard" (:30/:15), a kid testing his skills in a skate park meets a similar logo fate to showcase the MySTIRy Misty Slush drink.
"One on One" began airing in April, "Skateboard" starting airing in May, and "Scream" broke in June.
