The Cannes Lions International Festival of Creativity has wrapped its second night of awards which saw the winners of the Mobile, Media and Outdoor Lions categories announced.
Peru has won its first ever Grand Prix. Awarded in the Media category, McCann Lima took the accolade for their work for The Coca-Cola Company, “Happy ID.” The jury, led by Matt Seiler, global CEO, IPG Mediabrands, who viewed 3127 entries in total, went onto shortlist 227 entries and award 13 gold, 24 silver and 54 bronze trophies. The Media Network of the Year, awarded to the media agency network that obtains the highest score for entries in the Media Lions section, was presented to Starcom MediaVest. PHD Worldwide came second and OMD Worldwide third.
In the Mobile category, FCB Brasil, São Paulo, took the top prize. They were awarded the Grand Prix for “Protection Ad,” its entry for Nivea. The mobile jury, chaired by Jaime Robinson, executive creative director, Pereira & O’Dell arrived at a shortlist of 116 from an initial 1187 entries. After discussions they chose to present 11 gold, 18 silver and 24 bronze awards.
In the outdoor category the jury, presided by Jose Miguel Sokoloff, president, Lowe Global Creative Council and CCO Lowe SSP3 Colombia, looked at 5660 campaigns and shortlisted 501. WhybinTBWA Group Melbourne took home the Grand Prix for “ANZ GayTMs” created for ANZ. Elsewhere in the category 18 gold, 40 silver and 70 bronze trophies were also awarded.
Richard Plepler, chairman and CEO of HBO, was present to accept this year’s Media Person of the Year Award in recognition of his management of the world’s most successful pay TV service, which has seen him creating highly acclaimed and award-winning shows, including True Blood, Game of Thrones and True Detective, boosting audiences around the world and establishing a widespread and active international fan base.
