AMV BBDO has made three creative promotions: Paul Brazier has been upped from executive creative director to chief creative officer and chairman; and Alex Grieve and Adrian Rossi from creative partners to executive creative directors.
Brazier will continue to creatively lead major accounts within the agency and will continue to report to Ian Pearman, the CEO. Grieve and Rossi join select company as the only others to take on the ECD title at AMV BBDO over the years were David Abbott, Peter Souter and Brazier.
Grieve and Rossi joined AMV in 2011, having previously worked at Glue and BBH. During their two years at AMV they have produced work for a broad spectrum of clients across a broad range of media disciplines. Their award-winning TV work of the last two years includes Guinness' "Clock" and "Cloud," The National Lottery's "Olympic Dreams" and "Hero's Return," and the new Eurostar campaign. They have been the creative directors behind award-winning brands such as Heinz, Walkers and Galaxy, and the integrated success of campaigns such as the "you're not you when you're hungry" Twitter campaign (one of the most awarded digital campaigns in the world this year), the "Googel" misspelling collaboration with Snickers and Google, and the vine-based content campaign for Kids Company that broke earlier this year.
Brazier has been with AMV BBDO for 23 years, nine of those as ECD.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More