AMV BBDO has made three creative promotions: Paul Brazier has been upped from executive creative director to chief creative officer and chairman; and Alex Grieve and Adrian Rossi from creative partners to executive creative directors.
Brazier will continue to creatively lead major accounts within the agency and will continue to report to Ian Pearman, the CEO. Grieve and Rossi join select company as the only others to take on the ECD title at AMV BBDO over the years were David Abbott, Peter Souter and Brazier.
Grieve and Rossi joined AMV in 2011, having previously worked at Glue and BBH. During their two years at AMV they have produced work for a broad spectrum of clients across a broad range of media disciplines. Their award-winning TV work of the last two years includes Guinness' "Clock" and "Cloud," The National Lottery's "Olympic Dreams" and "Hero's Return," and the new Eurostar campaign. They have been the creative directors behind award-winning brands such as Heinz, Walkers and Galaxy, and the integrated success of campaigns such as the "you're not you when you're hungry" Twitter campaign (one of the most awarded digital campaigns in the world this year), the "Googel" misspelling collaboration with Snickers and Google, and the vine-based content campaign for Kids Company that broke earlier this year.
Brazier has been with AMV BBDO for 23 years, nine of those as ECD.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More