CLIENT
Kohl’s.
PRODUCTION CO.
Bravo Zulu, Santa Monica.
John Mastromonaco, director; Scott Buttfield, DP; Ron Hacohen, executive producer; Brent Perlman, producer. Shot on location in Los Angeles.
AGENCY
McCann-Erickson, New York.
Keith Evans, creative director; Jeff Taylor, copywriter; Beth Lambert, art director; Linda Kramer, executive producer; Cori Ranzer, producer.
EDITORIAL
The Blue Rock Editing Company, New York.
Sloane Klevin, editor; Kelly Alpert, assistant editor; Kristen McQuillin, producer.
POST/VISUAL EFFECTS
Charlex, New York.
Alex Weil, executive creative director; Amy Kindred, executive producer; Steve Chiarello, senior producer; Kevin Matuszewski and John Zawisha, Smoke editors; Jeet Tailor, designer; Burtis Scott and Marc Goldfine, Flame artists/online editors.
R!OT Manhattan, New York.
Billy Mayfair, colorist.
AUDIO POST
Howard Schwartz Recording,
New York.
Steve Rosen, mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, arranger; Dave Gold, creative director, "Summer/Beach."
THE SPOTS
Two :30s—"Summer/Family" and "Summer/Beach"—feature vignettes of people enjoying their families and the beach, intercut with colorful graphics of items available at Kohl’s. The ads are set to The Kinks’ "All Day and All of the Night."
Spots broke May 8.