CLIENT
Whirlpool Corporation/Habitat for Humanity International.
PRODUCTION CO.
Bravo Zulu, Santa Monica.
John Mastromonaco, director; Barry Parrell, DP; Ron Hacohen, executive producer; Nancy Hacohen, producer. Shot at GMT Studios, Culver City, Calif., and on location in Pacoima, Calif.
AGENCY
Publicis NY.
Peter Nicholson, chief creative officer; Jim Newcombe, group creative director/copywriter; Ed Han, associate creative director/art director; Lauren Schneidmuller, producer.
EDITORIAL
Fluid, New York.
Alex Frowein, offline editor; Virginia Galvan, producer.
POST
Fluid.
Alex Frowein, online editor.
Technicolor Creative Services,
New York.
Joe Gawler, colorist.
AUDIO POST
Tonic, New York.
Jody Nazzaro, mixer.
THE SPOT
"Key" (:30) shows a single mom, her children and Habitat for Humanity volunteers celebrating the family’s first look at their new home, which is furnished with donated appliances from Whirlpool. A voiceover is provided by singer/actress Reba McEntire, who describes the importance of an ordinary house key to a family in need of a home.
Spot broke May 31.