As the National Basketball Association playoffs reach the conference finals stage, many of the game’s biggest stars–including NBA MVP Steve Nash whose Phoenix Suns are still in the hunt for this season’s championship title–are featured in a Web-only video on nikebasketball.com. The slightly longer than a minute-and-a-half piece, What’s Your Game About, was produced by Nike Brand for interactive agency R/GA, New York, with design and animation from bicoastal Stardust Studios.
As we see the star athletes strut their stuff–some individually, others in concert with one another–on the court, their moves are accompanied by design and animation custom-tailored to match Nike’s Flight, Force and Uptempo brands. Among the players featured are Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker and Manu Ginobli.
The piece has a pickup game feel yet is kicked up a stylish notch by the design and animation signifying the Nike line, with word elements that convey attitude such as “Change the game,” “Switch lanes” and “Break ankles.” Stardust’s work entailed the artistic use of Maya, Cinema 4D, and Adobe AfterEffects and Creative Suite.
The short was directed by Joseph Cartman and Harshal Sisodia of Nike Brand. Can Misirlioglu of R/GA served as editor/audio mixer. R/GA’s Nate Jenkins also was an audio mixer on the job.
The Stardust ensemble was headed by executive creative director Jake Banks, exec producer Eileen Doherty, senior producer Michael Neithhardt, art director/lead animator Doug Purver, art director Felipe Posada, animator Daniel Garcia and 3D artist Cary Janks.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More