CLIENT
iRobot/Roomba Discovery.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Barton Landsman, director; Joe Zizzo, DP; Jon Kamen and Gregg Carlesimo, executive producers; Tony Cantale, producer. Shot on location in Demarest, N.J.
AGENCY
Brand Content, Boston.
Doug Gladstone, creative director/copywriter; Darryl Jelley, creative director/art director; Jill Meschino, producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richman, producer.
POST
Red Car.
Tom Tortoriello, online editor.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
Soundtrack Recording Studios, Boston.
Brian McKeever, mixer.
THE SPOT
In "Roswell," people react to the Roomba Discovery with joy and amazement, as the robotic floor vacuum zips around their homes. The :60 concludes with the tagline, "Roomba. Got it."
Spot broke Nov. 15.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie โ a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More