CLIENT
iRobot/Roomba Discovery.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Barton Landsman, director; Joe Zizzo, DP; Jon Kamen and Gregg Carlesimo, executive producers; Tony Cantale, producer. Shot on location in Demarest, N.J.
AGENCY
Brand Content, Boston.
Doug Gladstone, creative director/copywriter; Darryl Jelley, creative director/art director; Jill Meschino, producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richman, producer.
POST
Red Car.
Tom Tortoriello, online editor.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
Soundtrack Recording Studios, Boston.
Brian McKeever, mixer.
THE SPOT
In "Roswell," people react to the Roomba Discovery with joy and amazement, as the robotic floor vacuum zips around their homes. The :60 concludes with the tagline, "Roomba. Got it."
Spot broke Nov. 15.
Movie Armorer’s Involuntary Manslaughter Conviction Upheld In Fatal “Rust” Shooting
A New Mexico judge on Monday upheld an involuntary manslaughter conviction against a movie armorer in the fatal shooting of a cinematographer by Alec Baldwin on the set of the Western film "Rust."
Armorer Hannah Gutierrez-Reed asked a court to dismiss her conviction or convene a new trial, alleging that prosecutors failed to share evidence that could have cleared her.
Judge Mary Marlowe Sommer in her written order noted that the armorer's attorneys did not establish that there was a reasonable possibility that the outcome of the trial would have been different had the evidence been available to Gutierrez-Reed.
The judge also rejected a request from Gutierrez-Reed that she be released from custody, saying it was moot because the request for a new trial was denied.
Marlow Sommer halted and ended Baldwin's trial in July based on misconduct of police and prosecutors and their withholding evidence from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set outside Santa Fe.
Baldwin, the lead actor and co-producer for "Rust," was pointing a gun at Hutchins during a rehearsal on a movie set outside Santa Fe when the revolver went off, killing Hutchins and wounding director Joel Souza.
A jury convicted Gutierrez-Reed of involuntary manslaughter in March in a trial overseen by Marlowe Sommer, who later sentenced her to the maximum 18-month penalty. Gutierrez-Reed has an appeal of the conviction pending in a higher court. Jurors acquitted her of allegations she tampered with evidence in the "Rust" investigation.
Prosecutors blamed Gutierrez-Reed for unwittingly bringing live ammunition onto the set of "Rust" and for failing to follow basic gun safety protocols.
Evidence that Gutierrez-Reed's... Read More