CLIENT
iRobot/Roomba Discovery.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Barton Landsman, director; Joe Zizzo, DP; Jon Kamen and Gregg Carlesimo, executive producers; Tony Cantale, producer. Shot on location in Demarest, N.J.
AGENCY
Brand Content, Boston.
Doug Gladstone, creative director/copywriter; Darryl Jelley, creative director/art director; Jill Meschino, producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richman, producer.
POST
Red Car.
Tom Tortoriello, online editor.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
Soundtrack Recording Studios, Boston.
Brian McKeever, mixer.
THE SPOT
In "Roswell," people react to the Roomba Discovery with joy and amazement, as the robotic floor vacuum zips around their homes. The :60 concludes with the tagline, "Roomba. Got it."
Spot broke Nov. 15.