Deluxe Entertainment Services Group Inc. (Deluxe) has named former NBC and ESPN marketing executive Brad Soroca its chief marketing officer. Bringing two decades of marketing and brand-building experience in media and technology, he will drive Deluxe’s brand and marketing strategies and identify market insights to inform development of new products and services that address the changing needs of global media creators and providers. Soroca is based in New York.
“Brad’s expertise is in building brands and products at the intersection of content and technology,” said Deluxe CEO John Wallace. “As the marketplace shifts and Deluxe evolves as a global services provider, Brad will keep the pulse of our customers to identify new products and services that meet their evolving and complex needs.”
Soroca has led startups and global media brands in initiatives to drive innovation and change across sports, entertainment, music, news and local media, supported by a range of monetization models including advertising, e-commerce and subscriptions. He is the former COO and CMO of eMusic & Wondering Sound, where he oversaw the cloud platform for downloading and streaming music. As SVP of marketing and research for NBC Local Media, he led the rebrand of 10 local markets, identifying opportunities to grow business through content, marketing, and product innovations; and restructured the NBC Local creative group to produce more content, more frequently by setting up an external production group that could shoot/edit/finish video for any platform. Prior to NBC he drove strategic digital marketing for ESPN.com, where he helped launch ESPN 360, an early OTT platform that would become ESPN3. Soroca began his career in advertising and joins Deluxe most recently from his CEO post at early stage tech startup Arazoo, a cloud-based workflow tool for design professionals.
Soroca said, “With the explosion in demand for content there’s a massive need for more tools, more services, and different types of talent to address the global and complex world of creation and distribution — and technology plays a key role in enabling these businesses as they evolve. With a long and strong history of innovation and an enormous amount of assets, Deluxe is in a rare and opportunistic position to shape the future of the media in this exciting time.”
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More