CLIENT
Blue Cross and Blue Shield of Minnesota.
PRODUCTION CO.
OneSuch Films, bicoastal.
Bill Scarlet, director; Kirk Bachman, DP; Brian Donnelly, executive producer; Bob Feldman, producer. Shot on location in Vancouver, B.C.
AGENCY
Bozell Kamstra, Minneapolis.
Bob Kay, creative director; Pat Swifka, executive producer; Dave Schad, associate creative director/art director; John Vipond, copywriter.
EDITORIAL
Spotnik, Minneapolis.
Pat Eastman, editor.
POST
Crash & Sue’s, Minneapolis.
Sue Lakso, colorist; Steve Medin, online editor.
AUDIO POST
Absolute Music, Minneapolis.
Johnny Hagen, mixer/engineer.
MUSIC/SOUND DESIGN
Absolute Music.
Johnny Hagen, composer/arranger/
sound designer.
THE SPOT
"Hearse" focuses on the importance of knowing one’s blood pressure status. The :30 shows a man driving his car when he realizes that a hearse is following him. He panics and begins driving faster to lose the menacing vehicle, as the words, "High blood pressure. It’ll catch up to you," are shown onscreen.
Spot broke May 14.