Boxer Films has signed Italian director Igor Borghi for U.S. commercial representation. He is currently also repped by Mercurio Film, Milan, for clients and agencies in Italy; Madrid-based Brownie for Spain; Magali, Paris, for the French market; and Cream, Munich, for Germany.
His European credits include spots for Yamaha, UBI Bank and La Cucina Italiana. For the latter, he won Best European Branded Short Film at the 2010 Young Directors Awards, rising his stock further as a sought after filmmaker in Italy after just a couple of years.
Borghi has more Yamaha commercials scheduled to release later this fall and is currently developing several feature projects.
Borghi grew up in Bologne, Italy where he started filmmaking as a teenager. After a stint at the Italian National Film School in Rome, he went on to A.D., serving in what amounted to a directing apprenticeship for some of the country’s leading feature film directors, including Marco Tullio Giordana, while also writing and making short films of his own. Borghi’s first attempt at spotmaking came when a friend asked him to direct a commercial for a wedding planning company. The spot was so well received that he was contacted by production companies throughout Europe.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More