Boxer Films has signed The Real McCoys, a writing and directing team which consists of Sean Mullens and Nelson Cabrera. Mullens and Cabrera had been freelancing as a helming duo for several years. The Real McCoys are active in both English and Spanish-language ad fare and will be handled by Boxer in both the U.S. and Hispanic markets for spots, interactive, branded entertainment and television.
Already under the Boxer banner, The Real McCoys wrapped a Volkswagen job as well as a Southern Nevada Water Authority campaign.
Mullens and Cabrera had long track records as individual directors prior to coming together as The Real McCoys. Mullens had been solo directing at such shops as Uber Content and RSA while Cabrera had been on the rosters of Savant and HKM.
Individually and together, the pair has turned out work that has netted Gold, Silver and Bronze Cannes Lions, four Gold Clios, and eight ANDY Awards, among other honors.
Mullens started in the industry as an art director/copywriter en route to becoming creative director at FCB, San Francisco, on such brands as Levi’s, MTV and Nike. Since exiting FCB to continue building his directing career, he has created documentaries and commercials for clients including ESPN, Verizon, Atari and McDonald’s.
Along the way, he partnered with longtime friend Cabrera, a noted multicultural director in his own right, to form The Real McCoys. Cabrera rose from the ranks of A.D. and 2nd unit director to create his own diverse body of work that spans live action comedy, automotive, CGI-driven and interactive content. Since embarking on his directorial career, Cabrera has won recognition for international spots commissioned by clients such as Mini Cooper, Geico, Ford, and VW.
The Real McCoys duo has a body of work that spans spots, branded entertainment, feature-length films and music videos, including spots for VW and the U.K.-based travel website the trainonline.com. The directing teams short documentary BirthRight has generated festival buzz, winning the Jury Prize for Best Documentary Short at this year’s Austin Film Festival.
Currently, The Real McCoys are putting the finishing touches on a one-hour branded documentary, entitled The World’s Fastest, about one man’s superhuman quest to break the world land speed record behind the wheel of a turbo-charged Cadillac.
Boxer is headed by founder/executive producer John Clark and exec producers Beth George and John Barrerio.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More