Crispin Porter+Bogusky (CP+B) has hired Matt O’Rourke as interactive group creative director, Jens McNaughton as interactive associate creative director, and Chean Wei Law as interactive design director, to work out of the agency’s Boulder office.
O’Rourke joins CP+B as interactive group creative director. Prior to CP+B, O’Rourke acted as digital SVP/group creative director of McCann WorldGroup, where he worked across all WorldGroup accounts, focusing on non-traditional and non-advertising based solutions. O’Rourke started at McCann in 2003, working as a copywriter on the Microsoft account. In 2005, he decided to shift his focus from traditional to non traditional media, eventually taking a leadership position developing the agency’s digital creative capabilities at its New York office. Ever since this transition, O’Rourke’s work has been recognized with numerous industry awards, most recently a Bronze Lion at the 2010 Cannes Lions Festival for General Mill’s “Golden Grants” campaign and a Silver Pencil for the Mastercard mobile app Priceless Picks at this year’s One Show Interactive, an event at which O’Rourke also judged. In addition, O’Rourke has won accolades at the Kelly and Addy Awards as well as having received a gold Effie for his Mastercard work in each of the last four years.
McNaughton is CP+B’s newest interactive associate creative director, bringing with him more than 14 years of experience in advertising and web development. Since 2007, McNaughton has held the post of creative director at Apple, Inc., where he managed the development of the iPhone website and created more than a dozen iPhone applications. Prior to Apple, McNaughton acted as associate creative director at The Designory, Inc., where he worked on award-winning websites and online advertising campaigns for Nissan Motors and Infiniti Motors. McNaughton’s work has been recognized by One Show Interactive, Los Angeles Beldings, Communication Arts, San Francisco Show, Addy’s, HOW Magazine and the Macromedia Site of the Day.
Law returns to CP+B as an interactive design director, having gotten his creative start as an interactive designer with the agency’s Miami office in 2005, where he helped produce major campaigns for Burger King, Mini Cooper, Volkswagen and Coke Zero. Prior to his new position with CP+B, Law was an interactive art director/designer at Wieden + Kennedy, Portland, Ore., for more than three years, mainly working on the Nike, Starbucks and Coke accounts. Before that, Law worked as an art director for JWT New York, during which time he also founded his own design studio called Undoboy. Law’s work has been honored with many industry awards including a Cyber Grand Prix by Cannes Lions and a London International Grand Prize. In addition to multiple gold and silvers at both of these shows, he has also won awards from the Andy’s, One Show, Clios and Webbys.
Vatican, Microsoft Create AI-Generated St. Peter’s Basilica–For In-Person and Virtual Visitors
The Vatican and Microsoft on Monday unveiled a digital twin of St. Peter's Basilica that uses artificial intelligence to explore one of the world's most important monument's while helping the Holy See manage visitor flows and identify conservation problems. Using 400,000 high-resolution digital photographs, taken with drones, cameras and lasers over four weeks when no one was in the basilica, the digital replica is going online alongside two new on-site exhibits to provide visitors -- real and virtual -- with an interactive experience. "It is literally one of the most technologically advanced and sophisticated projects of its kind that has ever been pursued," Microsoft's president Brad Smith told a Vatican press conference. The project has been launched ahead of the Vatican's 2025 Jubilee, a holy year in which more than 30 million pilgrims are expected to pass through the basilica's Holy Door, on top of the 50,000 who visit on a normal day. "Everyone, really everyone should feel welcome in this great house," Pope Francis told Smith and members of the project's development teams at an audience Monday. The digital platform allows visitors to reserve entry times to the basilica, a novelty for one of the world's most visited monuments that regularly has an hours-long line of tourists waiting to get in. But the heart of the project is the creation of a digital twin of St. Peter's Basilica through advanced photogrammetry and artificial intelligence that allows anyone to "visit" the church and learn about its history. The ultra-precise 3D replica, developed in collaboration with digital preservation company Iconem, incorporates 22 petabytes of data — enough to fill five million DVDs — Smith said. The images have already identified structural... Read More