Station Film has signed Borderline Films consisting of Antonio Campos, Sean Durkin and Josh Mond, three NYU grads who have forged a career both independently and as a collective producing and directing commercials, music videos and feature films. Borderline made a major splash at this year’s Sundance Film Festival with Martha Marcy May Marlene. Written and directed by Durkin, and produced by Campos and Mond, the movie won the Dramatic Feature Directing Award as well as a nomination for the Grand Jury Prize.
Martha Marcy May Marlene is also generating Oscar buzz, particularly for actress Elizabeth Olsen’s portrayal of a damaged woman who struggles to reconnect with her family after fleeing an abusive cult.
As for shorter form fare, each member of Borderline has directed for clients including Foot Locker, Citibank, Bloomingdales, mtvU and eBay. Mond additionally has experience directing and producing on music videos for Island Def Jam, Atlantic Records and Sony Records. His work on Mayday Parade’s “Kids in Love” was featured at the 2011 SXSW Film Festival and tagged by MTV as one of the top videos of the year.
“There is a very unique sensibility to Borderline Films,” said Station managing partner Stephen Orent. “They have so much to offer the advertising world.”
“We’ve each had independent offers but no one has wanted to take us on as a collective,” said Campos on signing with Station. Borderline is looking forward to engaging its collective talents in commercials and music videos.
Other Borderline Films work of note includes the feature Afterschool, written and directed by Campos and produced by Durkin and Mond. A pensive allegory on the way technology distances us from experiencing emotion, the film premiered at the 2008 Cannes Film Festival plus gained exposure at the New York Film Festival, Berlin, London Film Festival and AFI.
Campos is in post on his second feature directorially, Simon Killer. Mond has also shot films receiving commendations at various Cannes Film Festivals, and is a recent recipient of the 2011 Annenberg Film Fellow grant from the Sundance producers’ lab.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More