Bonfire Collective, a NYC-based music supervision company founded by creative head Stephanie Diaz-Matos, is getting in the advertising game with the addition of creative principal Eric Stamile. The company made its new venture known during the recent Billboard Latin Music Awards with vibrant Target spots out of Mother New York. Working with well-known music influencer DJ Afro, the spots feature a remix of the classic Latin hit “Oye Como Va” in a variety of genres. Jumping from various locales and atmospheres, they mix cumbia, bachata, reggaeton and salsa, perfectly matching sonic styles with the visuals.
Diaz-Matos is more than familiar with the commercial landscape. Prior to opening Bonfire Collective, she worked at mcgarrybowen as executive music producer for the Verizon Wireless account. She also was a founder of Search Party Music, where she worked on Lost, The Vow and Grey Gardens.
In addition to Diaz-Matos’ experience in advertising and beyond, the leadership of Bonfire Collective now includes Stamile, who composed House of Z, which premiered at the Tribeca Film Festival, and who will be taking on responsibilities as lead composer/creative for Bonfire Collective’s commercial division; and Sarah Bromberg, who started as associate director of music and talent at Creative License. There she worked on spots for Walmart, Subaru, and Budweiser and handled several Super Bowl commercials, which led to work on film and TV projects including Smash, Pitch Perfect 2, and The Affair.
Until this announcement Bonfire Collective has mostly focused on music supervision for television and film. Fresh off of Diaz-Matos’ two wins at the 7th Annual Guild of Music Supervisors Awards for season one of the Netflix series The Get Down, Act 2 of Season 1 premiered on Netflix on April 7, with the 2nd soundtrack installment released on April 21.
On working with Baz Luhrmann on The Get Down, Diaz-Matos said, “It’s an incredible experience to work within this genre of music with a director like Baz, who is an artist with an inspiring and unique creative process, and to be able to work on a show that at its core is about the power of music.” As to the mission of Bonfire Collective, she said we “strive to create strong creative bonds with all of our partners that result in compelling and timeless work.”
Bonfire Collective’s multi-talented creatives have expertise in all aspects of the music world, and can operate in an advisory capacity or manage the entire project from inspiration to end.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More