Bodega, a New York-based content creation/production company, has extended its reach Westward with the opening of a San Francisco shop headed by executive producer/partner Clint Goldman. The expansion includes the acquisition of mixed media Bay Area house Hoytyboy, which was founded by Goldman and director Steve “Spaz” Williams. Earlier this year, Goldman bought Williams out of Hoytyboy which is to be rebranded and integrated into Bodega.
Hoytyboy infuses Bodega with such talent as director Richard Kizu-Blair, animation directing collective Little Fluffy Clouds, director Eric Steinman, animation director John Kricfalusi, and Montreal/San Francisco-based production house Moskito. Maintaining its brand identity, Moskito will work in tandem with Bodega, broadening the company into the Canadian and European markets.
Also new to the Bodega roster are directors Peter Sorcher, Jimmy Diebold and visual effects house Tippett, which all worked under Hoytyboy via freelance relationships. Additionally design collective Mr. Wonderful joins Bodega, having been previously been repped independently through Jack Strachan at Say Hey! Representation.
Goldman began his career at the venerable VFX/animation/production house Robert Abel & Associates. He later had a stint at Lucasfilm’s Industrial Light + Magic where he eventually headed the commercial division. During this time, he also produced the VFX and animation for the Academy Award®-nominated The Mask, the alien abduction sequence in Fire in The Sky, the Dreamworks-animated logo for Steven Spielberg, the Academy Awards® opening for Quincy Jones and a Grammy® nominated music video for Herbie Hancock. After leaving ILM, Goldman went on to produce the feature film Spawn for New Line Cinema, help run San Francisco commercial production house Complete Pandemonium and then to produce Walt Disney Pictures’ animated feature The Wild (which was directed by “Spaz” Williams).
Goldman’s multidisciplinary experience is a custom fit for Bodega which too has been involved in varied forms of content across different platforms. Bodega’s principals include partner/director Mark Littman, creative director/partner Adam Reid, and David Gioiella, Northern Lights‘ partner/editor.
Most recently, Bodega collaborated with Goodby, Silverstein & Partners to create a series of videos Hacking Autism, a nonprofit with a mission to develop innovative, touch-enabled applications for the autism community to be made available for free on HackingAutism.org. The poignant videos, directed by Bodega’s Sorcher, highlight individual stories of how these types of software change lives and how they continually inspire the doctors, educators and parents working with autistic children.
The success of this collaboration led Goodby, Silverstein co-chairman Rich Silverstein to remark, “This is one of the most timely and purposeful projects our agency has worked on and we are thrilled with the production team we have put together. HP’s Hacking Autism initiative directly aligns with our commitment to philanthropic work of this nature and Bodega Studios, their San Francisco EP Clint Goldman and director Peter Sorcher expertly realized the right tone for this piece.” The footage from the shorts is currently being edited into a longer form documentary, set to release in 2012.
Other current Bodega projects include a series of webisodes for IBM’s new Blade Server out of Ogilvy, NY, and a Microsoft Internet Explorer spot (client-direct) from Reid, Triaminic spots directed by Steinman for Saatchi & Saatchi NY, spots for Gato Negro and Parx Casino helmed by Diebold, and promo work for the Cartoon Network directed by Kricfalusi, who also recently completed his own signature open for The Simpsons.
Los Films Signs Director Kristyna Archer
Los Films, the film discipline of the creative studio Los York, has signed Kristyna Archer for exclusive commercial filmmaking representation in the U.S. A multidisciplinary artist working across video, photography and AI, Archer has worked on campaigns for agencies such as 72andSunny, Anomaly, DDB, Digitas, FCB, Leo Burnett, McCann, Arnold and BBDO, among many others, and brands including Amazon, Google, UberEats, Kraft, L’Oreal and Pantene. Prior to joining Los Films, she had most recently been repped in the U.S. ad market by ArtClass. Her work has been selected by the Berlin Commercial Awards, Curation Hour, Cannes World Film Fest, VAEFF, CANIFFF, FFF Amsterdam, London Fashion Film Fest, and won Telly Awards, Shiny Awards, and a Webby. Recently Archer has been diving into virtual production, augmented and mixed realities and Unreal Engine, including world-building for Green Mountain Energy with the agency 160over90, and has been developing AI-infused concepts that push for innovation rooted in humanity, resurfacing the human in a deeply digital world. Archer has built a unique voice and a sense of humor that she is well known for, but lately has been up-leveling her work with a highly evolved expertise in experimental and innovative techniques. “Tech is the new black, but not many directors know how to use the new tools while thinking them through with intentionality. That’s Kristyna’s secret sauce” said Chris Abitbol, head of Los Films. “Kristyna integrates emergent technologies into her work, and does so with humanity and humor. She focuses on extending realities while being intentional about the brands and the stories, elevating the work to new heights, while keeping it all real, as in down-to-earth real and people-centric.” “As a... Read More