Adam Reid, creative director of content creation/production company Bodega with offices in N.Y. and San Francisco, has seen his feature film debut, Hello Lonesome, garner a 2012 Film Independent Spirit Award nomination for the John Cassavetes Award. The Cassavetes honor is given to the director, writer and producer of the best feature film made for less than $500,000.
Reid produced, wrote and directed Hello Lonesome, in association with Bodega’s partner postproduction boutique Northern Lights, which is headed by the film’s executive producers David Gioiella and Mark Littman. Postproduction on the movie was done by Northern Lights while opening titles were designed by VFX/design sister shop Mr. Wonderful.
Reid cites the strength of both his behind-the-scenes partners and on-set collaborators as a key factor in the film’s breakthrough success. “It really takes a village to make a film like Hello Lonesome–and, in this case, it was a very talented and generous village.”
Hello Lonesome stars James Urbaniak, Lynn Cohen, Sabrina Lloyd, Harry Chase, and Nate Smith. With an enchanting mixture of laughter and longing, Hello Lonesome weaves together the worlds of six flawed yet endearing individuals as they explore those age-old human desires: to love and be loved.
Single urbanite Gordon (Smith) meets Debby (Lloyd) online and finds their new relationship put to the ultimate test. Sassy suburban widow (Cohen) gets much more than she was looking for when she leans on her vaguely peculiar but quite witty next-door neighbor (Urbaniak) for support. And in the country, successful voiceover artist Bill Soap (Chase), who lives and works in his underwear, starts to make amends for being a lousy father.
Other nominees for the John Cassavetes Award are Bellflower (writer/director Evan Glodell), Circumstance (writer/director Maryam Keshavarz), Pariah (writer/director Dee Rees) and The Dynamiter (director Matthew Gordon, writer Brad Inglesby).
“It hardly seems possible that a film as truly tiny as Hello Lonesome would be chosen to share the spotlight with so many amazing films,” said Reid.
The winner will be announced at the Film Independent Spirit Awards, slated for Saturday, February 25, 2012, in Santa Monica.
Here’s the trailer for Hello Lonesome:
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More