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    Bobby Hershfield Named VP/ECD of the community

    By SHOOTUpdated:No Comments4571 Views
    Bobby Hershfield
    NEW YORK --

    Bobby Hershfield is joining the community’s New York office as VP, executive creative director. Hershfield will partner with Ana Bermudez, VP, managing director, to grow the NY office, and help lead the agency’s continued growth in culturally-driven, general market business. In this new position, Hershfield will work closely with Jose Mollá, co-founder and chief creative officer of the community.

    “I’ve known Bobby for years, since our Wieden days. He is very talented, relentless, and has a great understanding of our business and what progressive brands need,” said Mollá. “To lead an office and help build a culture requires someone with several skills, beyond a great creative background. Bobby is also great at managing and inspiring people, and he has the business savvy needed to run a new office.”

    A highly awarded creative, Hershfield was previously partner/chief creative officer at SS+K. He has also held positions at Mother, Ogilvy & Mather, and Wieden+Kennedy. His experience includes leading creative efforts for President Obama’s 2012 campaign, HBO Go’s “Awkward Family Moments,” E*TRADE, Delta, Comcast, and more. His work has been honored by TED, the One Show, the Cannes Lions International Festival of Creativity and D&AD, among many others.

    Hershfield said of his new roost, “The agency’s approach to culture and creative problem solving is refreshing, and I love the energy of the place.  And I realize New York is not often kind to new offices, but I believe we can create a haven for clients and industry talent who have grown tired of formulas and traditional ways of working and want strong cultural insights with a process that is a bit more liberating.” 




    Angelina Jolie Had To “Breathe Again” For The Role Of Maria Callas

    Wednesday, November 27, 2024

    Angelina Jolie never expected to hit all the notes. But finding the breath of Maria Callas was enough to bring things out of Jolie that she didn't even know were in her.

    "All of us, we really don't realize where things land in our body over a lifetime of different experiences and where we hold it to protect ourselves," Jolie said in a recent interview. "We hold it in our stomachs. We hold it in our chest. We breathe from a different place when we're nervous or we're sad.

    "The first few weeks were the hardest because my body had to open and I had to breathe again," she adds. "And that was a discovery of how much I wasn't."

    In Pablo Larraín's "Maria," which Netflix released in theaters Wednesday before it begins streaming on Dec. 11, Jolie gives, if not the performance of her career, then certainly of her last decade. Beginning with 2010's "In the Land of Blood and Honey," Jolie has spent recent years directing films while prioritizing raising her six children.

    "So my choices for quite a few years were whatever was smart financially and short. I worked very little the last eight years," says Jolie. "And I was kind of drained. I couldn't for a while."

    But her youngest kids are now 16. And for the first time in years, Jolie is back in the spotlight, in full movie-star mode. Her commanding performance in "Maria" seems assured of bringing Jolie her third Oscar nomination. (She won supporting actress in 2000 for "Girl, Interrupted.") For an actress whose filmography might lack a signature movie, "Maria" may be Jolie's defining role.

    Jolie's oldest children, Maddox and Pax, worked on the set of the film. There, they saw a version of their mother they hadn't seen before.

    "They had certainly seen me sad in my life. But I... Read More

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