Sibling Rivalry has appointed Bo Bishop as its executive director of creative strategy. Bishop will apply his extensive experience and industry knowledge to help activate strategic insights and creative writing across Sibling Rivalry.
Describing himself as “a creator who thinks strategically,” Bishop will join Sibling Rivalry’s strategy director, Kari Andrusko, as the company continues to increase opportunities for its partners to work together from the earliest stages to successful implementation.
Bishop has led foundational brand strategy, voice, and campaign efforts for Apple, Marvel, CBRE, The New York Rangers, Disney, and Warner Bros. Discovery, among many others.
Bishop said, “My role is less about implementing a rigid proprietary process and more about harnessing the magic of human, creative ingenuity to help people emotionally and practically connect with brands. Sibling Rivalry, where strategy has long been integrated into every project from the outset, is uniquely positioned to facilitate this interplay and make the journey from strategy to creative to production as seamless as possible.”
Lauren Hartstone, partner and executive creative director, Sibling Rivalry, said, “Collaborating with Bo is inspiring and fun. Not only is he incredibly adept at uncovering those elusive hidden truths, like a needle in a haystack, but he articulates his strategy with unmatched simplicity and precision. Because even after all that rigor, he shares our belief that smart work doesn’t have to be complicated. In fact, it should look and feel easy.
“He elevates Sibling’s work at a foundational level, and I can already see the positive impact he is having on our creative process and our client partnerships,” Hartstone added.
Bishop joins from Trollbäck+Company where he spent nearly five years as executive director, creative strategy. Bishop began his career specializing in narrative fiction, screenwriting, and filmmaking. While attending Columbia University for his MFA, a chance encounter with an art director at branding agency loyalkaspar led to his introduction to the world of branding. Under the mentorship of renowned entertainment strategist Lee Hunt, Bishop honed his craft to become director of strategy and creative director at loyalkaspar, bridging the gap between brand strategy and creative activation via his creative writing. After a decade at loyalkaspar, Bishop spent several years as a freelance brand strategist.
