BMG Production Music (BMGPM) has partnered with educational organization Expand Music. The collaboration will see BMGPM provide work and development opportunities for “Expand Access” participants aged 16 to 19 from underrepresented backgrounds as part of its access-to-industry initiative. Expand Music is a London-based organization facilitating interactive music workshops and coaching for schools and businesses in the U.K. The initial aim of the collaboration is to offer new and emerging talent in the Expand Music network the opportunity to get their music onto the BMGPM catalog.
The “Expand Access” project links young artists from diverse and often economically disadvantaged backgrounds with tangible means to earn money from their art via professional relationships in which they are treated with respect and paid fairly. It also celebrates the significant contribution that young musicians and creators make to the rich cultural tapestry of the UK.
Two albums were released last month as part of the Expand Music partnership. Named after the artists, Chiles and OT showcase talents influenced by grime and neo-soul, respectively.
From the Expand Music roster, Chiles signed to its Rawfire label with numerous releases and placements, wrote a bespoke track for the pilot show of BBC Three’s Fight Dirty, gained professional work experience at a leading production music label, mentors at Progression Sessions and has created an album of production music. Another successful Expand Music network graduate is Hindoloh. Now a talent manager and producer of music and videos, including “No Hook” by Zone 2 that has 1.5 million views on YouTube, he also mentors on Progression Sessions projects and is employed at BSix College as a music technician and workshop teacher.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More