Automated video creation company Wibbitz has partnered with BMGPM, the Production Music arm of Bertelsmann Music Group (BMG), one of the world’s biggest music publishers. The partnership will make BMGPM’s vast library of premium production music available within Wibbitz’s online video creation platform and video creation API solution, giving customers the assets they need to produce professional quality content.
The Wibbitz platform, which allows users to easily create professional videos without prior video experience, will integrate over 250,000 tracks from the BMG Production Music catalog. The partnership will further expand the platform’s flexibility, enabling content creators at businesses to streamline video production without compromising on quality. BMGPM’s abundant and diverse music collection serves the broad range of industries and video types created by the Wibbitz customer base. Entertainment publishers can choose from BMG’s Production Music labels with pop-infused, high energy tracks to complement their content, while marketers can select an instrumental, beat-forward track for an impactful product demo video.
The partnership will help brands such as BET, Condé Nast and Bloomberg to successfully scale short form video content that meets their brand standards with minimal resources. Music is a key component to producing compelling videos that move, inspire, and engage audiences, but licensing quality soundtracks can be both time consuming and costly. Integrating BMGPM’s music catalog will empower Wibbitz customers with premium quality assets all in one place, from media to soundtracks, to further facilitate video creation.
Zohar Dayan, CEO and co-founder of Wibbitz, said of his company and BMGPM, “We share a common vision – to support the creator community and make quality content production possible and available on a broad scale. The addition of their catalog will undeniably enhance the quality of our users’ videos, all while making the video creation process easier and more enjoyable than ever.”
John Clifford, SVP of global, sales, marketing and repertoire at BMGPM, added, “BMGPM truly believes in the power that production music can deliver and it’s evident that Wibbitz believes the same. Our partnership will continue to champion the hidden hit makers of our catalog, connecting their music with brands and media companies to leverage the reach of Wibbitz videos and further establish the creative prowess of production music.”
