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    BMG Production Music partners with Wibbitz

    By SHOOTUpdated:No Comments816 Views
    LONDON --

    Automated video creation company Wibbitz has partnered with BMGPM, the Production Music arm of Bertelsmann Music Group (BMG), one of the world’s biggest music publishers. The partnership will make BMGPM’s vast library of premium production music available within Wibbitz’s online video creation platform and video creation API solution, giving customers the assets they need to produce professional quality content.

    The Wibbitz platform, which allows users to easily create professional videos without prior video experience, will integrate over 250,000 tracks from the BMG Production Music catalog. The partnership will further expand the platform’s flexibility, enabling content creators at businesses to streamline video production without compromising on quality. BMGPM’s abundant and diverse music collection serves the broad range of industries and video types created by the Wibbitz customer base. Entertainment publishers can choose from BMG’s Production Music labels with pop-infused, high energy tracks to complement their content, while marketers can select an instrumental, beat-forward track for an impactful product demo video.

    The partnership will help brands such as BET, Condé Nast and Bloomberg to successfully scale short form video content that meets their brand standards with minimal resources. Music is a key component to producing compelling videos that move, inspire, and engage audiences, but licensing quality soundtracks can be both time consuming and costly. Integrating BMGPM’s music catalog will empower Wibbitz customers with premium quality assets all in one place, from media to soundtracks, to further facilitate video creation.

    Zohar Dayan, CEO and co-founder of Wibbitz, said of his company and BMGPM, “We share a common vision – to support the creator community and make quality content production possible and available on a broad scale. The addition of their catalog will undeniably enhance the quality of our users’ videos, all while making the video creation process easier and more enjoyable than ever.”

    John Clifford, SVP of global, sales, marketing and repertoire at BMGPM, added, “BMGPM truly believes in the power that production music can deliver and it’s evident that Wibbitz believes the same. Our partnership will continue to champion the hidden hit makers of our catalog, connecting their music with brands and media companies to leverage the reach of Wibbitz videos and further establish the creative prowess of production music.”

    Tags:BMG Production MusicBMGPMWibbitz



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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