Editor Jordan Green has joined the roster of New York-based creative editorial shop BlueRock.
With a varied body of work that ranges from comedy and documentary-style spots, 3D character-driven campaigns to feature-length concert films for Metallica (he was an editor on Metallica: Cunning Stunts), Green is the second major signing this year for BlueRock, the first being editor John Maloney in January.
Green’s spot credits span such brands as Geico, Walmart, American Express, AT&T, Sony, Microsoft, M&M’s, Puma and MTV.
Although his first love is comedy, Green is also a passionate cinema and music fan that has cut music videos for the likes of Tricky, Garbage and The Goo Goo Dolls and influential directors Kinka Usher, Malcolm Venville, Samuel Bayer, Chris Smith, Jesse Peretz, Martin Granger, Wayne Isham and Mike Mills.
Green had been at Hooligan, New York, and prior to that 89 Editorial. He began his editing career in Los Angeles, cutting at Spotwelders.
Green cited the chance to work with BlueRock managing director Jennifer Lederman and access to a broad range of resources as among the factors drawing him to the company. On the latter score, he noted the work of BlueRock and sister shop Spontaneous. “I think the way they integrate editorial, VFX, 3D, audio and finishing so seamlessly stands alone in terms of the scope of services they can provide for my clients.”
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More