CLIENT
Hughes Network Systems/DirecWay.
PRODUCTION CO.
Blue Visual Effects, Philadelphia.
Howard McCabe, creative director/animation director; Sue Redmond, executive producer; Jenny Hoover, producer.
Curt Crane Productions, Moorestown, N.J.
Curt Crane, director/producer; Zenta Thomas, executive producer.
AGENCY
RTC Relationship Marketing, Washington, D.C.
Meghan LaBonge, executive creative director; Lauren Boyd, VP production; Mark Trinkaus, senior art director; Dan Terrizzi, copywriter; Catherine Helm, creative supervisor.
EDITORIAL/POST
Blue Visual Effects.
Howard McCabe, offline/online editor; John Knapich, offline editor.
AUDIO POST
Modern Audio Productions, Philadelphia.
Effrain Torres, engineer.
MUSIC
Ebbert Music & Sound Design, Bala, Penn.
Jack Ebbert, composer/arranger.
THE SPOTS
Two animated :30s illustrate the advantages of DirecWay, an integrated satellite dish which allows customers DirecTV’s satellite TV service along with a high-speed internet connection, all without tying up or being restricted by a telephone line. "Dog" compares the limitations of telephone lines with the pooch’s leash, which draws taut when he runs out of slack. When a DirecWay satellite dish is added to his doghouse, he sheds the pesky leash and is free to roam the internet or surf the net. In "Bird," a DirecWay satellite appears on his cage, freeing him to soar far from the confinement of both telephone lines and his cage.
Spots broke in April.