CLIENT
Interstate Bakeries/Hostess Donuts.
PRODUCTION CO.
Live action by Backyard Productions, Venice, Calif. Don Rase, director; Kevin Emmons, DP; Blair Stribley, executive producer; Susan Rued, producer. CGI by Blue Sky|VIFX, Harrison, N.Y. (now Blue Sky Studios). Carlos Saldanha, animation director; Michael Feder, producer; Steve Talkowski, senior animator; Mike Thurmier, animator; Lutz Muller, supervising technical director; Jodi Whitsel, senior technical director; Alex Levinson and Mike DeFeo, modelers; Chris Burrows, technical assistant. Shot on location in Los Angeles.
AGENCY
Campbell Mithun Esty, Minneapolis. John Hurst, executive creative director; Cathy Grisham, creative director; Evan Petty, executive producer; Ben Fruehauf, executive VP/copywriter; Clark Tate, art director.
EDITORIAL
Blue Sky|VIFX. Fritz Archer, editor. Invisible Dog, New York. Richard Rosenbaum, editor; Caryn Elakman, producer.
POST
Invisible Dog. Richard Rosenbaum, online editor; Caryn Elakman, producer.
AUDIO POST
Admusic, Santa Monica. Julie Gardeski, mixer/engineer.
MUSIC
Admusic. John Adair, composer; Korbin Kraus, producer.
THE SPOT
In the :30 "The Last Donut," dad notices an empty box of Hostess chocolate donuts and turns an accusing eye on his family. Each of the clan denies any knowledge of the missing goodies with, "Don’t look at me!" Dad retorts with, "Well it didn’t just get up and walk away, now did it!" Suddenly he notices water dripping from the box. The family follows a watery trail to the living room and a fish tank, where a goldfish with chocolate smears around his mouth adds, "Don’t look at me!"
Spot broke in April.