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    CLIENT

    Merrill Lynch.

    PRODUCTION CO.

    Cohn & Company, New York. Paul Goldman, director; Christos Voudouris, DP; Tony Cunningham, executive producer; Gina Contaldi, producer. Shot on location in Harrison, N.Y. and Newark, N.J.

    AGENCY

    J. Walter Thompson, New York. Bill Hamilton, worldwide creative director; Stuart Mickle, group creative director; Florence Buchanan, art director; Bill Kurth, copywriter; John Cline, executive producer; Sarah Roebuck, assistant producer.

    EDITORIAL

    Red Car, New York. Larry Bridges, editor; Shira Ankori, assistant editor.

    POST

    Du Art Film and Video Laboratories, New York. Rob Casten, colorist. Red Car. Tommy Tortoriello, online editor.

    VISUAL EFFECTS

    Trollbäck & Company, New York. Jakob Trollbäck and Antoine Tinguely, creative directors; Nathalie de la Gorce, art director; Chris Haak, designer/ 3-D artist; Meghan O’Brien, producer.

    AUDIO POST

    Red Car. Ron D’Argenio, en-gineer.

    SOUND DESIGN

    Amber Music, New York. Bill Chesley, sound designer.

    THE SPOTS

    Four :30s introduce Merrill Lynch’s online investing plan. In "Town Hall," a man attending a meeting tries to comprehend Merrill Lynch’s online investing options by asking many questions. In "Father and Son," dad is amazed by the online options, as his son warns him that investing is serious business. Dad promises he’ll do his homework. "Branch Office" features a man who is reluctant to try the online plan because he thinks he’ll lose out on all the "little things" Merrill Lynch offered in the past (i.e. ticker, bull statue). And in "Morning Call," a Merrill Lynch associate explains to a woman that the company simultaneously sends out a report each morning to all its customers. The woman asks if she could get the report the night before as she states, "I’m not a morning person." All spots ends with the tag, "Announcing a new way to work with Merrill Lynch. Any way you want."

    Spots broke Oct. 11.

    Category:News



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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