CLIENT
Merrill Lynch.
PRODUCTION CO.
Cohn & Company, New York. Paul Goldman, director; Christos Voudouris, DP; Tony Cunningham, executive producer; Gina Contaldi, producer. Shot on location in Harrison, N.Y. and Newark, N.J.
AGENCY
J. Walter Thompson, New York. Bill Hamilton, worldwide creative director; Stuart Mickle, group creative director; Florence Buchanan, art director; Bill Kurth, copywriter; John Cline, executive producer; Sarah Roebuck, assistant producer.
EDITORIAL
Red Car, New York. Larry Bridges, editor; Shira Ankori, assistant editor.
POST
Du Art Film and Video Laboratories, New York. Rob Casten, colorist. Red Car. Tommy Tortoriello, online editor.
VISUAL EFFECTS
Trollbäck & Company, New York. Jakob Trollbäck and Antoine Tinguely, creative directors; Nathalie de la Gorce, art director; Chris Haak, designer/ 3-D artist; Meghan O’Brien, producer.
AUDIO POST
Red Car. Ron D’Argenio, en-gineer.
SOUND DESIGN
Amber Music, New York. Bill Chesley, sound designer.
THE SPOTS
Four :30s introduce Merrill Lynch’s online investing plan. In "Town Hall," a man attending a meeting tries to comprehend Merrill Lynch’s online investing options by asking many questions. In "Father and Son," dad is amazed by the online options, as his son warns him that investing is serious business. Dad promises he’ll do his homework. "Branch Office" features a man who is reluctant to try the online plan because he thinks he’ll lose out on all the "little things" Merrill Lynch offered in the past (i.e. ticker, bull statue). And in "Morning Call," a Merrill Lynch associate explains to a woman that the company simultaneously sends out a report each morning to all its customers. The woman asks if she could get the report the night before as she states, "I’m not a morning person." All spots ends with the tag, "Announcing a new way to work with Merrill Lynch. Any way you want."
Spots broke Oct. 11.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More