CLIENT
Kimberly-Clark Corp./Kleenex ColdCare.
PRODUCTION CO.
Nocturnal Commercials, New York. Matthew Badger, director; Tami Reiker, DP; Ian Hunter, executive producer; Paula Cohen, producer. "Sharing" shot on location in Montclair, N.J. "Comfort" shot on location in Brooklyn, N.Y.
AGENCY
J. Walter Thompson, New York. J.J. Jordan, executive creative director; Steve Baginski, art director; Pat O’Donnell, copywriter; Paul Roy, producer.
EDITORIAL
The Blue Rock Editing Company, New York. Sylvette Artinian, editor, "Sharing"; Sewra Kidane, editor, "Comfort"; Richard Morse, assistant editor; Ethel Rubinstein, executive producer.
POST
SMA Video, New York. Eli Friedman, colorist. Epoxy Finish, New York. Louie Yandoli, Henry artist.
VISUAL EFFECTS
Western Images, San Francisco. Chris Hamilton, technical director; Josh Johnson, compositor; Karen Tellegen, producer.
AUDIO POST
Mixed Nuts, New York. Joe Vagnoni, mixer.
MUSIC
Snyder Music, New York. John Lissaur, composer, "Sharing"; Craig Snyder, composer, "Comfort."
THE SPOTS
Two :30s—"Sharing" and "Comfort"—depict families sharing everything but their cold germs, thanks to Kleenex ColdCare tissues. "Share the love, not the germs," states the voiceover.
Spots broke Oct. 5.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More