It’s the age-old awards show cliche–that just being nominated is an honor in and of itself. The adage, though, has become cliche because it’s so true. In the case of the AICP Show and AICP Next Awards, making the shortlist is indeed an honor, with multiple mentions showing a company’s consistency of excellence across varied categories.
So a look at the two shortlists is perhaps the best way of previewing the upcoming AICP Next Awards, set for June 2 at the NYU Skirball Center, and the AICP Show, scheduled to premiere at the Museum of Modern Art in NYC on June 4.
On the AICP Show Shortlist, the top five production companies mentioned are: Biscuit Filmworks, with 21; Smuggler and O Positive, with 16; and Park Pictures and MJZ, with 13 mentions apiece.
For advertising agencies, the top five mentions included work from various offices of: Wieden+Kennedy, with 25; BBDO with 17; R/GA and TBWAChiatDay, with 12 apiece; and SS+K, with 11.
On the client side, HBO GO led with 11 mentions, followed by Beats By Dre with nine; General Electric with eight; Nike with seven; and Adidas, Mars Chocolate North America, and Weight Watchers, each with six mentions.
For the AICP Next Awards shortlist, on the production company side, Tool appeared seven times; R/GA five times; Chelsea Pictures, The Kitchen, and Smuggler each appeared three times.
For agencies, the top five mentions included work from the various offices of: Wieden+Kennedy, with 11 appearances; BBDO with 10; Leo Burnett, with six; R/GA and Young & Rubicam, each with five.
For clients, the top five includes mentions of: Land Rover, with five; Heineken, with four; and Volvo North America, Jordan Brand and Google, with three each.
“The Shortlists are the results of the work of 400-plus judges including many of the top names in advertising,” said Matt Miller, president and CEO of the AICP Show. “The pieces they have singled out this year is nothing short of exceptional, and we are looking forward to seeing the final results at the premieres of the AICP Next Awards and AICP Show.”
The 2015 AICP Show chairwoman is Kerstin Emhoff, president/co-founder of PRETTYBIRD; the 2015 AICP Next Awards judging chair is Rob Reilly, global creative chairman of McCann Worldgroup.
The AICP Show was established in 1992. Each year, the best advertising appearing in the moving image is honored and made part of the archive of the Department of Film at the Museum of Modern Art (MoMA) in New York. The AICP Next Awards, launched in 2007, highlights the winners of the eight Next categories, which honor innovative marketing communications. The AICP Next Awards are also archived at MoMA. AICP Week, which emerged in 2013, is anchored by the premieres of the AICP Next Awards and AICP Show; also featured are educational seminars and events highlighting creativity and marketing.