Director Jeff Low, who’s handled in Canada by production house OPC, has gained U.S. representation by joining the roster of Biscuit Filmworks. The move marks his breaking out as a solo director. Up to this point, Low’s most notable directorial credits–including the recent Skittles “Touch The Rainbow” campaign for BBDO Toronto–have been done in tandem with Chris Woods of the duo Woods+Low. While the two will continue to work together on select projects via OPC, Woods too has branched out and is repped as an individual helmer stateside by The Sweet Shop.
The Skittles campaign enables computer users to play a participatory role in video fare as it unfolds on the Internet–just through the simple placement of a finger on a strategically positioned dot on the computer screen. In one online video, for example, a cat licks your finger. The feline is then succeeded by an offbeat guy in a cat costume who too licks your extended finger. The video opens with an invite for us to “Touch the Rainbow” and ends with a declaration that we have licked the rainbow.
In another video, a well placed finger stops an oncoming getaway car, allowing a winged cop to cage a would-be Skittles bandit. Turns out the cop–who is little more than a head with wings attached, as well as a police cap–knew the culprit years ago when they were fellow summer campers. The video’s parting slogan is an earnest “Reunite the Rainbow.”
Woods & Low’s other credits include campaigns for WWF, BMW Mini, Baskin-Robbins, Brita and Habitat for Humanity. Various pieces of the work have been recognized and honored in the Communication Arts Design and Advertising Annual, The One Show, London International Awards and The Bessies.
Shawn Lacy, managing director of Biscuit, described Low’s work as spanning “both comedic and visual storytelling, and we are happy to be the first to bring his talents to the U.S. market.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More