Biscuit Filmworks has added Aerin Moreno to its directing roster for her first career commercial representation. Morenoโs visual style is rooted in dynamic storytelling, infectious choreography, and female-driven pop culture narratives.
Known for her high-energy music videos, Moreno has repeatedly collaborated with pop sensation Tate McRae and has also worked with artists including Tyla, Madison Beer, Sofi Tukker, Nessa Barrett, Marina, Damiano David, and Tinashe. Morenoโs ability to connect with artists, establish trust, and navigate each collaboration with care has been key to her success in the music video realm. Moreno brings this same creative energy to advertising, working with brands seeking to connect with audiences in fresh and meaningful ways.
Born and raised in Los Angeles, Moreno fell in love with film at a young age and graduated from UCLA Film School. She quickly made a name for herself in the music video industry, standing out for her ability to direct and edit projects, and her intuitive sense of narrative pacing. In addition to music videos, she has also helmed short films like Lotusland and Grandmaโs Fall From Heaven, both of which explore themes of identity, relationships, and resilience with emotional depth and striking visuals.
โThe power of pop culture constantly excites me,โ said Moreno. โIt has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.โ
โAerin has a remarkable understanding of cultural currency,โ said Biscuit founding partner Shawn Lacy. โItโs inspiring to see how she forms lasting partnerships with artists and crew alike. Her perspective is fresh, youthful, and fun–perfectly suited for the world of advertising. Weโre excited to see her bring that vision to commercials, pushing boundaries and capturing imagery that resonates deeply with young audiences.โ