Biscuit Filmworks has added Joaquin & Lalou–a directorial duo consisting of Joaquin Baca-Asay and Lalou Dammond–to its roster for both U.S. and U.K. representation spanning commercials and branded content. This marks the introduction of Baca-Asay and Dammond as a helming team to the industry at large.
Baca-Asay, who joined Biscuit in 2018, has been a longtime collaborator with Dammond, his producer. The two have been creative partners since 2006.
Throughout their working relationship, Baca-Asay and Dammond have worked with leading worldwide brands including Nike, Apple, the NFL, Chevrolet and Bud Light, earning accolades from Cannes Lions, Clios, the AICP Show, and The One Show. Baca-Asay also received a DGA Awards nomination for Outstanding Directorial Achievement in Commercials in 2010, based on spots for CSX, Volvo, Bank of America, and LensCrafters, all produced by Dammond. The duo’s work is known for elegant realism in both visuals and storytelling, and their creative partnership blends the roles of director, cinematographer, producer, and photographer.
“Joaquin and I have been collaborators for as long as we’ve worked together,” shared Dammond, “and it just felt like it was time to officially declare ourselves as a directing team. We’re very excited that Biscuit is so supportive of this next phase in our partnership.”
Baca-Asay began his career as a cinematographer, working on a range of projects including an Oscar-nominated short film shot while still a student at NYU, the music video for Jay-Z’s “99 Problems,” James Gray’s acclaimed “We Own The Night” and “Two Lovers,” and cult comedy classic Super Troopers. Dammond began her career as an independent film and documentary producer, where she honed her skills as a creative producer with many award-winning and festival-favorite projects to her name.
Founded in 2000 by managing director Shawn Lacy and director Noam Murro, Biscuit maintains a directors’ roster which includes Joaquin & Lalou, Murro, Aaron Stoller, Andreas Nilsson, Big Red Button, Christopher Riggert, Clay Weiner, Dan DiFelice, Daniel Warwick, Errol Morris, The Glue Society, Isaiah Seret, Jeff Low, Justin Kurzel, Matt Devine, Michael Downing, Molly Manners, Olof Lindh, Rachel McDonald, and Steve Rogers.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More