Biscuit Filmworks has added Joaquin & Lalou–a directorial duo consisting of Joaquin Baca-Asay and Lalou Dammond–to its roster for both U.S. and U.K. representation spanning commercials and branded content. This marks the introduction of Baca-Asay and Dammond as a helming team to the industry at large.
Baca-Asay, who joined Biscuit in 2018, has been a longtime collaborator with Dammond, his producer. The two have been creative partners since 2006.
Throughout their working relationship, Baca-Asay and Dammond have worked with leading worldwide brands including Nike, Apple, the NFL, Chevrolet and Bud Light, earning accolades from Cannes Lions, Clios, the AICP Show, and The One Show. Baca-Asay also received a DGA Awards nomination for Outstanding Directorial Achievement in Commercials in 2010, based on spots for CSX, Volvo, Bank of America, and LensCrafters, all produced by Dammond. The duo’s work is known for elegant realism in both visuals and storytelling, and their creative partnership blends the roles of director, cinematographer, producer, and photographer.
“Joaquin and I have been collaborators for as long as we’ve worked together,” shared Dammond, “and it just felt like it was time to officially declare ourselves as a directing team. We’re very excited that Biscuit is so supportive of this next phase in our partnership.”
Baca-Asay began his career as a cinematographer, working on a range of projects including an Oscar-nominated short film shot while still a student at NYU, the music video for Jay-Z’s “99 Problems,” James Gray’s acclaimed “We Own The Night” and “Two Lovers,” and cult comedy classic Super Troopers. Dammond began her career as an independent film and documentary producer, where she honed her skills as a creative producer with many award-winning and festival-favorite projects to her name.
Founded in 2000 by managing director Shawn Lacy and director Noam Murro, Biscuit maintains a directors’ roster which includes Joaquin & Lalou, Murro, Aaron Stoller, Andreas Nilsson, Big Red Button, Christopher Riggert, Clay Weiner, Dan DiFelice, Daniel Warwick, Errol Morris, The Glue Society, Isaiah Seret, Jeff Low, Justin Kurzel, Matt Devine, Michael Downing, Molly Manners, Olof Lindh, Rachel McDonald, and Steve Rogers.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More