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    Birth Of The Cremewhich

    By SHOOT StaffUpdated:No Comments1751 Views

    By Christine Champagne

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    Created by FCB New York and animated by London-based Loose Moose, a stop-frame animated spot for new Chips Ahoy! CremeWiches cleverly depicts how the cookie was first made.

    For those of you who haven’t snacked on CremeWiches yet: They consist of a creme filling with Chips Ahoy! chocolate chip cookies on either side. Since the product is new, the creative team at FCB wanted to show consumers exactly what it is made of. "But we didn’t want to show a factory making it. We wanted to do something fun and unexpected," FCB copywriter Gerald Cuesta related. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    KF Holdings/Chips Ahoy! CremeWiches.

    PRODUCTION CO.

    Loose Moose, London.

    Ken Lidster, director/animator; Glenn Holberton, producer; Ange Palethorpe, animator; Dotti Colvin and John Shearlock, CGI animators. Shot at Magic Eye Studios, London.

    AGENCY

    FCB New York.

    Rich Russo, executive creative officer; Sandy Greenberg and Terri Meyer, group creative directors; Gerald Cuesta, copywriter; Howie Ronay and Chris Lombardo, art directors; Deborah Sullivan, head of broadcast production; Steve Friedman, producer; Gregory Grene, music producer.

    EDITORIAL

    Red Square Editing, London.

    Matt Lowe, editor.

    POST

    VTR, London.

    Seamus O’Kane, colorist.

    Edgeworx, London.

    Bruce Hancock, Bill Keehner, Chris Kairalla and Peter Menich, digital postproduction artists.

    VISUAL EFFECTS

    Mackinnon and Saunders, Ltd., Manchester, U.K.

    Peter Saunders and Ian Mackinnon, designers/executive producers; Noel Baker, Nick Robeson, Joe Holman, sculptors; Georgina Hayns, mechanics; Claire Cohen and Andy Gent, armatures.

    Artem Ltd., Perivale,

    Middlesex, U.K.

    Bob Thorne, designer; Dave Nichol, senior technician; Paula Vine, sculptor.

    AUDIO POST

    HSR, New York.

    Roy Latham, mixer.

    Scramble, London.

    Dave Cooper, mixer.

    MUSIC

    2 Virgins, Los Angeles.

    Chris Seefried, composer.

    Category:Top Spot of the Week



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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