Independent production studio Bindery has hired Nata Andresen as its head of business development, and Jen Gothard as head of postproduction.
Prior to Bindery, Andresen repped a veritable who’s who of directors, holding sales and rep roles at RSA Films, Simpatico, Taylor James, and Roxanneandco.
Gothard comes over from Beast Editorial where she served in both the Austin and NYC offices, producing campaigns for Progressive, BMW, Exxon, M&Ms, and Revlon.
“Bindery has done an incredible job of marrying production with post to provide a seamless experience for its clients. They have all the right pieces and I’m looking forward to helping them define and scale a more modern approach,” said Gothard.
Andresen added, “I strongly believe that our industry needs more diversity and gender equality, and I was excited to see that Bindery is at the forefront of that conversation and walking the walk. Bindery is majority female and there’s a real dedication to cultivating diverse perspectives across their roster of talent.”
Working with both brands and agencies, Bindery weaves a thread through all aspects of making–from development to production to post. They collaborate with the likes of Apple, Nike, Google, Uber, Sony, West Elm, and L’Oreal, as well as develop original content. Their most recent film, the documentary short Zion–directed by Floyd Russ whose commercial/branded content home is Tool of North America–premiered at this year’s Sundance Film Festival and was acquired by Netflix.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More