Bill Thomas has been appointed associate executive director of the Art Directors Guild (ADG, IATSE Local 800), replacing the retiring John Moffitt. Thomas reports to ADG executive director, Scott Roth, and started his duties on February 1.
Thomas was previously national director, electronic media services division and head of the West Coast office of the American Federation of Musicians. Prior to that he was executive director, Los Angeles of SAG-AFTRA (formerly AFTRA) for six years. While there he orchestrated negotiations of all television, commercials, broadcast and new media contracts for the Los Angeles region. He also worked as VP at Fitch Thomas Management in New York and at ASCAP for 14 years, first as director of public affairs and then assistant VP and chief of staff.
ADG represents 2,300 members who work throughout the United States, Canada and the rest of the world in film, television and theater as production designers, art directors, assistant art directors, scenic, title and graphic artists, illustrators and matte artists, set designers and model makers.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More