NEW YORK-The producing/ directing team of Bill Price and Chris Weinstein has been signed to head Division 6, the commercial production division of National Video Center.
Division 6, which is best known for producing TV promos and openers, had been a ship without a captain after director Glenn Lazzaro departed for New York-based cYclops productions back in October 1997 (Lazzaro is now with bicoastal X-Ray Productions.). Since then, Division 6 had been laying low, shopping around for staff directors. Now, with the addition of Price and Weinstein, Division 6 hopes to not only breathe some life back into its operation but also to grab the attention of Madison Ave.
Price and Weinstein had a five-year partnership as founders/owners of New York-based Withatwist Productions, a TV promo company whose recent projects included image campaigns for cable networks Cinemax and Speedvision. Since Price and Weistein’s departure, Withatwist has closed its doors.
Price began his career at MTV as on-air promotions coordinator. During an eight-year stay at Viacom, Price launched HA!, the cable comedy network that later merged with HBO’s Comedy Central. From there Price went on to become director of on-air promotions for Tribune Entertainment’s The Dennis Miller Show.
Weinstein met Price while working as an editor at MTV, where he had earned two Emmys for his work on MTV Sports. Weinstein’s editing style, which became synonymous with MTV’s look, also won him several Monitor Awards.
Since their initial collaboration, Price and Weinstein have served as producers, writers, directors, and editors, both together and separately. Their credits include promotional spots and campaigns for HBO, Showtime, ESPN, MTV, VH1, NBC, TV Guide, and Comedy Central. With their new venture, Price and Weinstein hope to re-invent Division 6 as a commercial production company while continuing to do network promo work.
