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    Bilicki Joins Doner As ECD; Cabrera Returns As Strategy Director

    By SHOOTUpdated:No Comments3123 Views
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    Felipe Cabrera
    DETROIT --

    Ad agency Doner has brought aboard Justin Bilicki as EVP, executive creative director and Felipe Cabrera as SVP, strategy director. Cabrera, in his second tour at Doner, will help scale the integrated strategy team by leveraging new tools and processes across a number of accounts. Bilicki will provide creative leadership for brands including Travelocity, Zyrtec and Listerine.

    Cabrera worked as SVP, strategy director at Doner in 2018. Most recently, he served as the head of strategy at Wunderman Thompson Puerto Rico, stemming from his two decades of brand building across the U.S. general and Hispanic markets. Previously, Cabrera held strategic leadership positions at FCB and Leo Burnett, as well as worked in brand marketing at Procter & Gamble.

    A highly awarded executive creative director, Bilicki also has nearly two decades of experience in the advertising industry. He has received every major advertising award including Cannes Lions, One Show Pencils, and Art Directors Club Pencils, among others. In 2015, The Gunn Report recognized his #TBT Twix Bites campaign as the third most awarded film campaign in the world and most awarded in the U.S. Before joining Doner, Bilicki had most recently been freelancing for a year; prior to that he was VP, creative director a MullenLowe U.S.

    “It’s a point of pride when great talent returns to Doner, and when great talent chooses Doner,” said Doner CEO David DeMuth. “In Felipe, we have reunited with a strategic leader who will help power our data-driven creativity, and in Justin, we have bolstered our creative muscle with a talent that fits perfectly in our agency. With our continued growth, we look forward to bringing in more top tier talent to drive results for our clients.”

    Category:News
    Tags:David DeMuthDonerFelipe CabreraJustin Bilicki



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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