CLIENT
WorldCom/MCI Local Choice.
PRODUCTION CO.
The Artists Company, bicoastal/international.
Gregory Maya, director; Paul Cameron, DP; Roberto Cecchini and Lori Lober, executive producers; Sally Nolting, producer; Susan Burton, head of production. Shot on location in Old Westbury, N.Y.
AGENCY
Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
Marcus Kemp, creative director/art director; Joe O’Neill, creative director/ copywriter; Pippa Paulson, producer.
EDITORIAL
Berwyn Editorial, New York.
Steve Bell, editor.
POST
R!OT Manhattan.
Nick Belton, online editor; Victor Mulholland, colorist; Mike Tfirin, assistant colorist.
AUDIO POST
Berwyn Editorial.
Cheryl Ottenritter, mixer/engineer.
MUSIC
Big Foote Music, New York.
Sherman Foote, composer; Ray Foote, executive producer.
SOUND DESIGN
Berwyn Editorial.
Steve Bell, Shannon O’Brien and Cheryl Ottenritter, sound designers.
THE SPOT
"Fairy Tale" (:30) features portraits of children who relate a story about a faraway land where inhabitants were free to choose anything they wanted—with the exception of their phone company—until MCI came along and offered its "Local Choice" service.
Spot broke Nov. 1.