CLIENT
Hasbro Inc./Electronic Catchphrase/Moods.
PRODUCTION CO.
Tool of North America, bicoastal.
Erich Joiner, director; Mott Hupfel, DP; Dierdre Harrington, executive producer; Joby Ochsner, producer; Jennifer Siegel, head of production. "Good at Moods" shot on location in Brooklyn, N.Y. "Trunk" shot on location in Englewood, N.J.
AGENCY
Jordan McGrath Case & Partners/ Euro RSCG, New York.
Rochelle Klein, chief creative director; Andrew Cahill, VP/creative director/ copywriter on "Good at Moods"; Pam Ferman, executive director broadcast production; Debbie Dunlap, VP/senior producer; Paul Kirchner, senior art director, "Good at Moods"; Jeanne Byers, executive VP/senior creative director/art director, "Trunk"; Jillian Goger, copywriter, "Trunk"; Jennifer Picarelli and Laura Escamilla, assistant producers.
EDITORIAL
Homestead Editorial, New York.
Greg Dougherty, editor.
POST
Homestead Editorial.
Paul Fernandez, online editor.
Nice Shoes, New York.
Lez Rudge, colorist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone and Philip Loeb, mixers.
MUSIC
Big Foote Music, New York.
Darren Solomon, composer, "Good at Moods"; Chris Jordao, composer, "Trunk"; Ray Foote, executive producer.
THE SPOTS
Two humorous :30s promote Hasbro’s Moods and Electronic Catchphrase games. "Good at Moods" opens on what looks like a shady backroom poker game. One of the players cannot contain his enthusiasm, as he giggles and grins at his hand. The voiceover states the obvious: "This man is bad at poker." The scene shifts to a living room setting where the man is playing Hasbro’s Moods, which is a much better environment for his personality. "Trunk" begins with a suburban housewife welcoming new neighbors to "game night." The additions turn out to be a Mafioso type and his wife. As a game of Electronic Catchphrase progresses, the couple’s answers to the questions grow increasingly ominous. (Q: "What do you use to get rid of something?" A: "A trunk.")
Spots broke Nov. 2.
