The One Club for Creativity unveiled the winners for the 44th Annual One Show Awards in branded entertainment, design, direct, moving image craft, print & outdoor, public relations and responsive environments. Hosted by Daveed Diggs, 2016 Tony award-winning actor from the hit Broadway musical Hamilton, The One Show awarded Gold, Silver and Bronze Pencils at Cipriani Wall Street in New York City.
There were 323 Pencils awarded–92 Gold, 102 Silver and 129 Bronze–to winners from 30 countries. Overall, there were 21,844 entries from 73 countries. Seven Best of Discipline winners were announced, as well as special award winners: Cultural Driver Award and the Green Pencil.
The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture, awarded three Pencils:
- Gold Pencil: “Formation” for Beyoncé by PRETTYBIRD/Culver City, Calif..
- Silver Pencil: “Boost Your Voice” for Boost Mobile by 180LA/Santa Monica.
- Bronze Pencil: “Buy Back the Block” for Checkers & Rally’s by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.
“What better way to kick of the Cultural Driver Award than with one of the most influential entertainers of this generation?” said Kevin Swanepoel, CEO of The One Club for Creativity. “Provocative and powerful, ‘Formation’–the linchpin of Beyoncé’s genre-bending Lemonade album–is more than a song or a music video. It’s a manifesto.”
The Green Pencil, which recognizes environmentally conscious creative work, was awarded to “Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York. This entry also won a Gold Pencil in CSR.
The following were the Best in Discipline winners from Wednesday night:
- Branded Entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York.
- Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
- Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm.
- Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London.
- Print & Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne.
- Public Relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy & Mather/Chicago.
- Responsive Environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.
One Show winners for remaining disciplines as well as special awards, including Best of Show, Penta Pencil, Agency of the Year, Independent Agency of the Year, Production Company of the Year, Network of the Year, Client of the Year, Holding Company of the Year on Friday (5/12), will be announced at Friday’s ceremony, which also take place at Cipriani Wall Street.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More